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About us

TrackVanGogh was created to bring individuality and creativity to the track. Led by Deshawn Lascelles, a triple jumper and student at Loughborough University, the brand was born during a period of injury when he wanted to stay connected to the sport in a new way. What started as a personal project quickly became a mission—to help athletes express themselves through their spikes.

Part of Loughborough’s Year in Enterprise scheme, the business is part of a program that encourages students to build their own businesses. Through this, TrackVanGogh has grown from an idea into a platform that allows athletes to bring their visions to life with fully customized track spikes.

Since launching, we’ve had the opportunity to design shoes for national champions and top-level athletes, turning their footwear into a statement on the track.

Your spikes. Your style. Your statement. Join us in redefining what it means to stand out on the track.